Data Enhancement Services
Add greater depth, accuracy, and insight to your customer data with our Data Enhancement Service.
We collaborate with trusted owners of fully permissioned consumer and business databases, authorized for third-party direct marketing use. Many of these databases are hosted in-house, allowing us to directly enrich and refine your existing customer records.
Beyond enrichment, these datasets enable profiling and segmentation to help you understand exactly who your customers are—and why they choose your brand.
Available Data Enhancement Options Include:
Telephone & fax numbers
Additional contact names
Residential or business location
SIC codes & market sector codes
Number of employees
Small office/home office (SOHO) indicators
Credit score & financial information
Geographic data & mapping (GIS) – location analysis, distance calculations, spatial analysis, natural boundary analysis, and more
Advanced statistical analysis – classification, segmentation, factor analysis, cluster analysis, and conjoint analysis
By enhancing your data with these insights, you gain the precision to target campaigns more effectively, improve segmentation accuracy, and drive higher ROI